The e-commerce industry is growing rapidly, especially after the arrival of COVID, making online shopping the main choice of many people. According to Shopify, the number of online shopping increases from 17.8% in 2020 to 21% in 2022, and is expected to reach 24.5% in 2025, equivalent to 5.55 trillion USD. Data from Global eCommerce updated for 2021 also shows that e-commerce sales account for 27.6% of all retail shopping globally in 2020, and is expected to contribute more than $6.5 trillion in revenue. by 2023, accounting for 22% of all retail sales globally. E-commerce can achieve higher customer retention if it implements loyalty programs.