In retail, everything happens in real-time. Retailers that offer instant and personalized shopping experience can successfully attract, retain, and delight customers. Data is the hook between retailers and customers. Having a comprehensive understanding of customers and their shopping journey depends on how the information is managed and leveraged.
A data management platform helps structure and consolidate data from different sources (both internal and external). It streamlines the customer experience at a personalized level. It enables retailers to reach the right audience at the right time with the right message.