Distributors face a multitude of challenges concerning their product data. They have to meet the heightened expectations of both the buyer and the supplier.
In the age of digital consumerism, the distribution industry is moving towards greater agility and granularity in supply chain efficiency and ‘anytime and anywhere’ product availability. Thus, it needs to strengthen its digital capabilities to match demand, ensure omni-channel engagement, and create new value-chains.
But to capitalize on this digital trend, the distribution industry needs advanced master data management and integrated supply chain strategy in SKUs, suppliers, and buyers’ information to seamlessly enable omni-channel presence, integrate new point-of-sale, reduce product-to-market time, and amplify revenue.