With changing consumer tastes and dispersed point of sale, now CPG companies are placing more and more emphasis on direct customer engagement using the power of digital technology. They are coming up with new strategies to leverage the convenience and reach of digital commerce.
However, many CPG companies are preparing to sell directly to consumers in digital touchpoints, such as eCommerce, Marketplaces like Amazon, or social networks. Such CPG organizations seek robust data management tools to execute their digital transformation or digital commerce initiatives for unrevealing hidden growth opportunities.