- Manage up to thousands of Data Objects with hundreds of different attributes.
- Flexible Data Modeling with dozens of available data formats (Image, Video, Rich-text, 360, Map, Gallery, Catalog...)
- Administration Workflow - Allows you to design processes to manage, update & synchronize data based on standards & roles.
- Master Data optimization & organization tool.
- Report design, search, lookup; Customize display & import/export data.
- Synchronize & integrate data between multiple Enterprise systems according to Restful API / GraphQL / SOAP standards.
- Manage users & roles.
- Manage all media files centrally, support 220+ formats, unified, multi-channel
- Professional digital asset management tool, allowing editing and attribute editing.
- Allows automatically optimizing images and videos such as resizing, re-format... for display in various environments.
- Powerful Editor - Allows you to edit colors, add watermarks, notes...
- Supports management by directory tree
- Search media files easily
- Intuitive, easy-to-use editing tool that supports drag and drop.
- Open multiple tabbed editor windows.
- Search for any article quickly & conveniently.
- Content editing tools right on the table like Excel. Supports updating multiple content at once.
- Unlimited multi-language support.
- Post review flow and Change history: Allows posting review through multiple steps, according to process & authorization.
- Control change history (Revision).
- Supports recycle bin to recover deleted content.
- Onpage SEO optimization: Optimize Metadata for Google SEO, integrating Google optimization tools such as GG Search Console, Analytic, GG Tag...
- Email Manager: Manage email template content, sent email list & email sending/receiving process.
- Collect and enrich customer information based on behavior and interaction history.
- Customer Segmentation: Labeling, classification, customer segmentation, manual & automatic support.
- Display Customer 360 information.
- Supports Content Personalization.
- Allows data synchronization from many different sources.
- Publish customer data to other media channels.
- Declare flexible sales channels and products.
- Catalog configuration, flexible filter configuration.
- Shopping Cart management.
- Checkout management.
- Payment Channel Integration & Management.
- Design customized Order management flow according to Business needs.
- Inventory and Transportation Management.
- Flexible pricing policy configuration and Promotion campaigns.
- Ready to deploy e-commerce models: B2C, B2B, B2B2C (Marketplace), Affiliate,...
- Ready to integrate Loyalty solutions.
A digital experience platform (DXP), according to Gartner, is “a set of integrated technologies designed to enable the authoring, management, delivery, and optimization of contextualized, digital experiences based on customer journey.
Most DXP platforms are Enterprise solutions with huge costs, such as:
- Adobe Experience Cloud
- Salesforce Marketing Cloud
- Oracle Marketing Cloud
- IBM Watson Digital Experience
- Episerver Digital Experience Cloud
By providing flexible features, Starfruit’s DXP solution can bring benefits to Businesses & its partners in many different ways, including:
- Enhanced Customer Experience: The DXP platform helps businesses create personalized and seamless customer experiences across all digital environments.
- Optimize Operations: DXP helps businesses streamline their operating models and save costs by providing a single solution for all their digital experience needs.
- Better Scalability: DXP is designed to scale with the Enterprise, helping partners easily adapt to changing customer needs.
- Better data analytics: DXP helps businesses collect and analyze data from a variety of channels, providing the insights needed to make more effective, informed decisions.
Content Management and eCommerce integration
DXP is built & extended from the Content Management (CMS) platform. In today’s digital age, content needs to be distributed to many different customer touchpoints such as Mobile Applications, Websites, Social Networks, integrated IoT devices, and even chatbot interfaces supported by AI.
In parallel, DXP also needs to facilitate eCommerce implementation by enabling transactions, building digital stores, supporting online payments, and order tracking/processing capabilities.
Smart Analytics System
Starfruit’s DXP platform is equipped with intelligent reporting & analytics tools that can provide real-time insights into customer journeys & user behavior. From there, businesses can deploy personalization and customize advertising campaigns more effectively.
Automation and Personalization Modules
With DXP, by collecting customer behavior as well as third-party data, it allows businesses to create customized shopping experiences for each customer group.
While Automation is a tool that helps businesses expand the above experiences into journeys that allow customers to become more engaged and increase interaction between channels.
Integration API Layer
Starfruit’s DXP platform is always designed to be integrated with all other systems – Through open architecture, API-first, Headless CMS / Headless eCommerce model. This integration is seamless, thanks to support for multiple data synchronization methods.
With a team of experienced and well-trained Pimcore experts, Starfruit can meet all DXP needs of businesses including many fields such as e-commerce, manufacturing, services and education.